Shipping as Customer Service- a confirmation

About a week ago, I shipped out a lovely copy of Japanese Wood-Block Prints, a pretty standard order.  But, as I explained in my post "Packing Books for Shipping", I was careful to give the shipment a professional look.  I added a company bookmark, wrapped the book in paper, then packed it tightly in foam, then added a personal thank you to the packing slip.  The goal here is to present an aura of professionalism and care, since this is the only interaction we have with our customers and we desire for repeat orders.

This approach was largely philosophical, without direct evidence, until I received a message today that read:

Thank you, so much, for my book.  I am delighted with the edition of "Japanese Wood-block Prints."    I had received a copy as a gift and wanted another to give as a gift.  I was particularly impressed with your packaging.  I will look for your company in the future when I am shopping for books.  Thanks Again, [Name Erased]

Thus, I re-emphasize the point that your shipping is your primary face to the customer, your one chance to impress.